How much Hotel Photographer Charge and what you need to know

Maybe it’s a hotel or maybe it’s a lifestyle or even an

architectural photographer, So the question, is, who really is the proffesional for the job?

What type of Photographer capture Hotels?

While you might want one professional to handle all the architecture, interior design, lifestyle, food, portraits and events, this won’t serve the best interest of your hotel.

The marketing director won’t manage the food and beverage the same applies to hospitality photography, it does not mean one can’t do it, but it also doesn’t mean they are specializing in it.

The industry usually splits into 2 main sections:

Architecture / Design and Lifestyle / Advertising

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Hotel Architectural Photographer:

So when it comes to the exterior and/or the interior of the hotel and amenities architectural photographer that specializes in hospitality would be the best fit for you.

Capabilities: The professional must master both architectural and interior design photography to accomplish and provide full service and one professional solution.

Exterior: Capturing the exterior requires many expertises and it take a lot of time as you can’t control lighting and must wait for the right time.


Rooms and Suites: Capturing the rooms and suites must be appealing and in the top of their game as this the first thing people look at before choosing the hotel

Hotel Amenities: The lobby , elevators, public spaces and many more elements are a apart of your guest stay, make sure you highlight them as you can.

Restaurants and Retail: Who don’t like to shop and fine dine when they are in vacation. It is also a great revenue maker to the hotel as well.  Make sure you share those designed space with images to extend your guest experience that starts by planing their day even months before

In Conclusion: Make sure you’r professional has the proper experience in all elements of hospitality.

Architecture and Design, Retail and Restaurants and even lifestyle.

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Hotels have many advertising needs involving lifestyle imagery, from advertising the restaurants, hotel, casino, spa, pools and other entertainment features to any other visuals that would go to billboards, national and international advertising.

Having a professional that can both incorporate use with lifestyle including talents and the design and architecture elements would be ideal to showcase both the experience and also the usage of the space.

Food and Culinary

They will be specializing in all your food and beverage, They are masters in their own world and unless you need few food shoots accompanying the campaign I recommend working with a food photographer on dish shoots..

It’s important to make this key separation between your food dishes and cocktail shoots to the architecture, design and lifestyle.

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Can they specialize in both?

While every professional specializes in his own niche, I would think that an architectural photographer that specializes in hospitality would serve best.

As one will have the qualification of architecture, design and lifestyle \ that ultimately is the main goal of hospitality (lifestyle and design)

While it is self-serving, I do believe that most of the spaces in a hotel will be captured in booth stand-alone and with models and actors.

Lifestyle professional is not specializing in architecture or interiors they still need to incorporate the objects, models, and actors in a space leaving.

How much Hotel Photographer Charges?

Pricing typically splits in to two and depends on the complexity of the project, amount of images needed and the hotel availability:

Per Image: The hotel room, suites and luxury suites are priced based on per image, this also fits a small scale project or when a creating small amount of visuals in many different locations. (prices varies from $750.00-$2,000.00 per image)

The benefit for the hotel using the per-images pricing is that it does not matter how much time it takes the professional to accomplish the image you are still paying one fee.

Exterior take a lot of time to complete, and you might need just one room to capture as it’s time to update the room visuals, going per day would make you pay for the entire time no matter the results.

Per Day: When you need many visuals or you are doing a full day photoshoot going per day rate would fit you best, the benefit is that you have the entire day for you and can mobilize and capture in different locations without limitation of images but you must be sure you give him all the tools and availability for you to enjoy his time. (prices varies from $5,000.00-$10,000.00 per day)

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After deciding what works best for you, you will have to choose about licensing which also splits into two:

Image License: This is the less favorite method hotels prefer to use, however, if you have a limited time to use the images, for example, a season promotion or you are planing to renovate or change the space in the next one or two years, paying a first payment and than a yearly rate to renew the image license might be the best for you.

Buy to Own: The most expensive yet the most preferred way by hoteliers is the buy to own, you typically pay more in advance to own the right for the images, meaning you can use them however and whenever you want with out any limitations and future compensation.

Choosing the right professional for the task

Seniors marketing hoteliers already know, Budget is definitely not a subject, other might look based on that criteria only. 

Start with viewing their portfolio, go trough all his galleries and see if you like the style if its consistent trough all his work.

Look if small projects looks amazing as the big ones, read about his or her experience and what make them the best for your project and property.

Can they handle the task? Are they insured? Do they have prior experience and do they understand the task and can offer how to tackle the project.

Remember: working in an active or time-sensitive project requires much more than photography skills, it require experience, know-how, and technical knowledge.

Can they provide added value? advising on the amount of images needed, how to approach complex spaces and how to better manage your time table. You could expect from most experienced photographers to provide those added value for your successful project documentation. 

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