Architectural Photography Vs. Architectural Rendering
Today you can find upscale architectural photographers that generate stunning visuals in the level of rendering.
With that said rendering are now a part of every architect, designer and developers life as they can showcase future development and build prior to the photography phase.
So what are the benefits and disadvantage
The benefit of architectural photography
The benefits are clear, emphasizing the realty after planing and executing the project is the most important tool in the modern age for every architects, designer, and developer that want to advertise, market and brand themselves.
Your professional will work with you hand by hand to brand and market you, your business and work to where you want to be in the future and not the day after, helping you build a portfolio that sells and not only looking good.
The right image will allow you to sell your work and give to your client the feeling “ I want this “ and not only focusing on the price.
We would know to combine numerous photography, lighting and editing techniques to enhance your images and take them to the next level.
The disadvantages of architectural photography
When you don’t put your visuality by images in front of your business and in the top of your mind, you can find yourself in a situation that your images does not deliver the job.
In this day and age, there are thousands of architects, designers are developers around you and there is no good place in the middle only in the top of the list.
Your images might not be up to par with your rendering, creating a big gap between what you imagined and what you were able to execute, this is done by your clients as they don’t understand the big difference between inspiration to reality, rendering, and visuals.
If your project is not complete or in rare cases images won’t do justice for your future marketing of this project we recommend using renderings.
The benefit of architectural rendering
Using renderings in todays market is crucial in the stage of inspiration and future building on a concept.
Renderings can help you close the deal on a concept idea or project that need to go to the market prior to his completion.
Locally architectural renderings are not an expensive product, but it’s crucial to make sure they reflect the reality and will look similar to the future built.
Don’t go only for one rendering per space, allow your future buyers and clients to be immersed in the experience by providing them several rendering from different angles and different time of the day.
The disadvantage of architectural rendering
Using renderings can be addictive due to the perfection of the environment and design, but it can also be damaging to your business and career.
First, you and your clients know that renderings are not real, they are good for inspiration and showcasing the idea of future built.
When using only or mainly with renderings your potential client (that is not sitting in front of you) may get to the conclusion that you are great in planing but not in execution, that you might don’t have completed any of the projects as you only feature inspiration renderings.
Second, any rendering should be accompany with up scale images to make sure the gap between inspiration and reality is closed and to showcase what you are planing can also be delivered in real life.
Also one of the biggest disadvantages of rendering are the distance between creation to reality.
It is crucial that the rendering will reflect the actual materials, built, environment, finishes, and furniture that will be actually used in the project, the last thing you want it a disappointment clients with a feeling that in rendering it was looking much better than in reality.
At the end of the day, your clients can recognize renderings, creating a photo realistic rendering with similar qualities for photography is almost impossible or very expensive at least.
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How to combine between rendering and photos in your portfolio
Combining images and rendering can be done once your photographer is up to par with your renderings.
It’s the most important thing you can do, making sure you don’t market yourself with high-end renderings and mediocre visual, as ultimately it will tell your client you can’t deliver what you have visioned.
Don’t forget you don’t have the option to communicate to the client more than visuals trough your portfolio, social media, advertising and marketing, as what they see is what they assume.
We always recommend to use real visuals where possible.
As professionals, we always assume our clients understand what we do, what is the difference between A grade to B grade material, colors, quality, finishes, and upgrades.
The reality is our clients are dreaming like we are, however, they don’t understand as we do what we are actually selling, architectural photography in it’s the highest level will allow your client to fall in love and tell you “this is what I want” rather than “how much this one cost”
The more your portfolio will reflect the most quality of your work the more easy your “selling process” will be and the more your images will work for you
Home cinema Interior Photography in Berlin, Germany
How to choose your Visuals.
Photos and renderings tell a story, start by ordering the visuals based on use and approach.
First exterior of the front in day time, will show case the property,
Then we can move into one or two more exterior or detail shoots.
Next we are moving inside to capture the main spaces, from living room, kitchen, master bedroom and bathroom and other spaces.
Moving back to the exterior to photograph the back of the house.
And finally doing exterior twilight shoot to finish the day.
This process is similar for our daily life, we get into the house, we walk across the living room, eating in the kitchen, using the exterior out door space, going to bed and bath and finally going to sleep at night.
Same order should be kept in architecture photography and renderings.
You should alway try to avoid multiple pictures of the same spaces from different angles, your potential clients have a very short attention time, the more images and rendering you add the more they brows them quickly and do not emerge in the design and details.
It’s an average numbers equation, we always strive to excel in each individual image and not create a good all around experience.
You don’t believe me? try thinking the next time you see a facebook post that on the photo thumbnails you see the +25 showing there are 25 visuals for the project.
Most of us won’t get to the last image, and even those who gets there after the 5th you will start scrolling faster and faster just peaking on the rest instead of looking at them.
In conclusion: Aim to have better visuals always, choose images whenever you can over renderings, keep it high-end and short.
Use renderings before you start a project to provide a concept and help your clients “join the program” of your vision.
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